Adam Spiegel first earned the moniker Spike Jonze back in school and thus began his long career as an unassuming cool dude who always seems to have something interesting on the go…
From skateboard videos, promos and shorts to big budget ads, daring and mysterious Oscar-winning features, Jackassing around with Johnny Knoxville and making documentaries about AIDS in Africa, the man has proven himself to be not only the master of quirkiness but an undeniable talent.
“For me I feel something is successful when it becomes a reality, when it’s the closest possible rendition of the feelings and thoughts that I had when I first conceived it.”
Over the past few years Jonze has been busy on a number of projects. Of note are his collaborations with Grammy-winning rapper Kanye.
Take the “Flashing Lights” promo, a slo-mo tease featuring Playboy model Rita G. stripping down to her lingerie with shovel in hand to murder a tied-up and gagged Kanye in the trunk of a classic Ford Mustang.
Their second collaboration on “We Were Once a Fairytale” is even more provocative, classic Jonze storytelling that paints a poignant tale of celebrity and success in the dizzying heights of LA.
Kanye plays himself, drunk and disoriented at a fancy Hollywood nightclub:
Kanye becomes overwhelmed with excitement when his music plays on the dance floor and wanders around the club telling everyone that his song is playing. He flirts with women who are initially starstruck – then repulsed by his lewd and obnoxious behavior.
He attempts dancing to his beats, but is so heavily lubricated that he wanders off and stumbles into an empty side room. A beautiful woman robed in a leopard print dress approaches, comforting him as he cries. They begin having sex before Kanye completely passes out. He wakes up with his pants down, lying on a sofa covered with leopard print pillows.
Startled and nauseous he finds the bathroom and vomits red rose petals. Kanye then spots a bowie knife and viscously cuts open his stomach. A torrent of red petals pours out of him to the porcelain floor below as he pushes his hands deep into his stomach where he yanks out a small rodent-like creature (named “Henry” in the credits).
He cuts an umbilical chord connecting the creature to his stomach and places it down in front of him. He then hands over a miniature bowie knife that the cute little critter sadly takes. Kanye nods as Beethoven’s Piano Sonata No. 14 in C sharp minor begins to play, leaving the creature to commits suicide seppuku-style, slowly dying while gasping for air.
Check out more on Spike in my article for shots magazine: spike jonze / shots 2011