When a couple of hot creatives take a liking to your photography and ask you to shoot insane images for one of their clients you just say yes. Fred Raillard & Farid Mokart, AKA Fred & Farid, two creatives who constantly push the boundaries asked me to shoot an rad concept with Goodby, Silverstein.
Check out fredfarid.com for more on the guys…
Fred & Farid had just released their Viral “Champagne” for Xbox at the time. Director Daniel Kleinman helmed w/ producer Johnnie Frankel & cinematographer Ivan Bird (whose work on “Sexy Beast” with Glazer was superb). Set designer John Bramble shaped the look while London’s Framestore worked their effects magic.
Hold on to your girlfriends and white knuckle your way through this one:
All images were rejected by PONY; sometimes you just push too far – but the journey was the destination as the job led me on to other creative endeavors.