May. 22, 2012 – Bicoastal/International production company STATION FILM has signed Josh Soskin for US representation. Soskin recently hit the commercial radar after GM nabbed his apocalyptic spec Zombie Ride for Chevrolet Volt. The commercial is set for release across Europe.
Zombie Ride exemplifies Soskin’s signature style, one that employs cinematically inspired visuals, engaging music/sound design and superb casting – in this case to furnish the sell for Volt, Chevy’s first generation gas-electric car.
Zombie Ride features two hapless chaps steering away from a swarm of zombies in a gasoline guzzler. Low on fuel the vehicle chugs to a halt. Terror ensues as they stumble away from hoards of infected zombies. The situation looks dire – until a Chevy Volt zips up, driven by a beautiful British babe. Astounded, the men jump in and speed away from the clutches of the Undead.
Soskin notes that Zombie Ride works because it plugs directly into Volt’s identity, namely an electric car than never lets you down:
“I don’t want viewers to feel as if they are being marketed to,” he explains. “In Zombie Ride the Volt stays hidden until the very end for a reason. if you show the product too much audiences don’t care. They need to love the story, understand the sell in a fun and exciting way in order to relate to the product.”
A successful actor in Los Angeles, Soskin began directing after quitting the thespian lifestyle and has never looked back. He first joined Al Gore’s media company Current TV, cutting his teeth directing documentaries. He soon garnered national acclaim with his short Modern Day Pirates.
“I needed to fill a gap artistically,” recalls Soskin. “As soon as I found myself in the director’s chair I knew I was in the right place. There I was, in the moment doing to what I was born to do.”
Following a stint at Current TV Soskin co-found Houseblend Media. His first promo Amalgam won Best Music Video at the 2011 OC Music Awards. He also shaped Detention for Microsoft, a Grand Prize winner for Microsoft’s commercial competition at the Tribeca Film festival. More success followed when Treasure won another competition for glaceau vitamin water. That spec was showcased at the Cannes Lions Ad Festival and screened in theaters across Latin America. Starbucks also benefited from Soskin’s eye with Journey, an in-store promotional short unveiling the journey of coffee beans from the fields to the brew.
“Josh has produced an impressive body of work in a very short period of time,” explains STATION partner/ exec producer Michael Di Girolamo. “These are compelling stories told by a confident filmmaker who has already won international acclaim. Josh is an amazing storyteller. His audience feels smart, informed and part of the equation.”
Soskin defines his arrival at Station Film as an opportunity to expand his filmmaking repertoire:
“The ad business is a great playground because it forces you to tell the story in a very short span of time,” he notes. “Making commercials is a huge challenge – but one I look forward to. I can’t think of a better company to learn the intricacies of the industry.”
“He is an innovator,” adds STATION managing partner Stephen Orent. “Josh has the ability to embody a brand’s core values. He is a director responding to the spirit of our times. His work triggers an emotional response in the audience and plugs them directly into the heart of the brand.”
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