Mark Romanek requires no formal introduction. Work for iconic global brands Apple, AmEx, Nike, ESPN, Heineken and Honda all vie for attention on a reel replete with videos for artists such as Nine Inch Nails, Johnny Cash, Janet Jackson, Jay-Z, Lenny Kravitz, Madonna and more. His promos have garnered more than 20 MTV Music Video Awards, three Grammy Awards for Best Short Form Music Video — more than any other director – and three Billboard Music Awards.
Romanek’s recent feature, Never Let Me Go, based on Kazuo Ishiguro’s best-selling novel of the same name, also scored much critical acclaim. TIME Magazine’s Richard Corliss said, “Romanek imparts a mood so subtle, with so many emotional cataclysms conveyed through a glance or a few tears, that the film might have been made by the Japanese master Yasujiro Ozu.” Romanek took time to sit down with Simon Wakelin to discuss his commercial inspirations, the pitfalls of 3D filmmaking and the key to conquering consumer cynicism…
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