STITCH editor Leo King worked closely with Partizan director Michael Geoghegan to create “Homeless Polar Bear.” It’s a melancholic tale that embodies the Greenpeace spirit in a powerful way, directly comparing the plight of an Arctic polar bear to that of a lonesome, homeless one in the streets of England.
The powerful spot also features music by iconic Brit boys Radiohead who allowed Greenpeace to use “Everything in its Right Place” free of charge, the song further tuning us in to the plight of the female beauty wandering the landscape.
Jude Law also puts in free time, flowing eloquent in hushed tones at the end of the sad spot, stating:
As the Arctic melts, the rush to exploit its resources is starting. No one will listen to her; but they’ll listen to you. Join the movement, save the Arctic…
See the spot here: